Veteran Fort Lauderdale broker associate Gary Lanham joins LoKation Real Estate

Gary Lanham, a Fort Lauderdale broker associate with 22 years in residential real estate, has joined LoKation Real Estate. He will keep focusing on listings while helping train agents on branding, digital presence and AI as LoKation expands its coaching platform for nearly 6,000 agents.

Why it matters: - Gary Lanham brings 22 years of residential real estate experience to LoKation Real Estate. - Lanham's move underscores how brokerages are competing to attract agents who want to build personal brands, not just work under a corporate logo. - LoKation is using experienced agents like Lanham to strengthen training for its nearly 6,000-agent network.

What happened: - Gary Lanham, a Fort Lauderdale broker associate, joined LoKation Real Estate. - Lanham will continue his listing work while expanding his role in educating and supporting other Realtors. - The move was announced Sept. 25, 2026.

The details: - Lanham founded Lanham & Associates, an independent South Florida brokerage, in 2010. - Coldwell Banker acquired the firm in 2014. - Lanham's team ranked as the No. 1 large team in Coldwell Banker’s Fort Lauderdale Beach office for seven straight years. - Lanham focuses on Fort Lauderdale and nearby communities, including Coral Ridge Isles, where he lives. - Much of his work centers on homeowners navigating probate, relocation and downsizing. - At LoKation, Lanham will help develop training through the brokerage's Agent Coaching and Education (A.C.E.) Program. - The A.C.E. Program serves LoKation's nearly 6,000 agents. - His sessions will focus on personal branding, digital presence and using AI and technology to grow an agent's sphere of influence. - Lanham writes At Home With Gary, a recurring real estate column for The New Pelican. - His market commentary has been featured or cited by HousingWire, Realtor.com, Florida Realtors and USA Today. - He is a member of the Master Brokers Forum. - Lanham is a former Southeast Regional Vice President and Florida Technology Chair of the Residential Real Estate Council. - He holds the CRS, CIPS, ABR and e-PRO designations and earned the Residential Real Estate Council's AI Certification. - Lanham's website is garylanhamgroup.com. - LoKation Real Estate is headquartered in Pompano Beach, Fla., and says it is built to simplify real estate for both agents and consumers. - LoKation says it provides agents with tools, training and support to build their businesses. - The brokerage's website is lokationre.com.

Between the lines: - The hire fits LoKation's pitch to entrepreneurial agents who want support without losing control of their own names and reputations. - Lanham's emphasis on education and AI suggests LoKation wants experienced practitioners to help shape practical agent training. - His background in listings, probate, relocation and downsizing gives LoKation another agent with specialized local expertise.

What's next: - Lanham is expected to contribute to LoKation's coaching and education efforts while continuing his Fort Lauderdale listing practice. - His training sessions will likely become part of how LoKation positions itself to recruit and retain agents who want brand-building support. - The brokerage may use his experience and public profile to deepen its education platform across its agent base.